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Thursday, October 2, 2014

Our new Brand Name "Mastodon Tools"

One thing that was incredibly important to Paul was always having new products available.  He always said that customers weren't going to be happy unless they came to the show and saw something that they didn't see the previous year.  Every year, without fail he would design something new, intriguing and sometimes controversial.  Now, with Paul gone,  Ethan is stepping into his place and continuing to design new tools. All of this means we have a lot of "Stockroom Supply" tools.  In one of our many summer brainstorming sessions it was decided that Stockroom Supply needed a brand, an umbrella under which to place all of our innovative products, past and future.  That's how Mastodon Tools was born.  You're probably wondering, why Mastodon Tools or possibly what is a Mastodon?    These are GREAT questions!

Did you know there are virtually no dinosaur bones found in Ontario...except for mastodon bones which are found throughout.  In fact the most complete mastodon skeleton ever unearthed was located just 3km from where Stockroom Supply originated.  This skeleton is now on display in the Royal Ontario Museum.   The Canada, Ontario, Wainfleet and even stronger neighborhood connection made the Mastodon the clear choice as our new mascot.  Click HERE for one of the stories which inspired us.

The picture above is still just a draft of what our final logo will be.  We do know our mascot will have just one tusk, to match the one found near us (pictured below).
One tusked Mastondon now displayed at ROM
The tools which will be placed under the Mastodon Tools brand are The Flatmaster Sander & V-Drum Kits, The Little Ripper & Round Ripper, The Moulding Sander, Sanding Swirls, EZ Chuck Hub, with more in the works.

Watch for Mastodon Tools online, and at your local woodshow.

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